Failing to plan means you’re planning to fail. This old saying certainly applies to the sale of your property. Our experience shows the best outcomes are achieved through a considered approach that creates maximum buyer interest.
Whether selling by auction or private treaty, lively and strong competition from all interested parties will guarantee you the highest possible price.
At the start, we can give you advice on the best property presentation. We can introduce you to reliable and efficient design consultants and trades people if necessary.
We then put together a powerful and cost efficient marketing campaign. Every appropriate buyer in our database is alerted about your sale.
Key buyers, those we deem likely to have a strong interest, will then be individually introduced to your home. Real estate is a people business. It’s about relationships. We look after our active buyers. We work with them one-on-one.
In most cases, the question of price will be avoided during this early phase. The strategy is to allow an emotional commitment to be formed outside of the normal pricing objection.
This preliminary period may result in an offer.
It’s easy to spend a lot of money on marketing. It’s harder to spend less and do it well. We believe great property advertising is original, interesting, cost effective and relevant. And we don’t believe real estate marketing budgets have to be large to work well. But they do need to be well thought out.
The aim is to expose your home to the widest possible audience of likely buyers in a way that tweaks their interest, and encourages them to take the next step.
Local newspapers tap into the local community. A surprising number of homes are purchased by neighbours or nearby residents, who want to move but are committed to staying in the area.
Through our long standing relationships with the media we have been able to secure the most competitive media rates. Our volume of commitment in supporting all media in turn results in exposure and editorial opportunities for your property.
Signage on the property captures interested passers-by.
Thousands of interested purchasers regularly obtain a copy of White Magazine, our own weekly property showcase. We believe it’s one of the best-designed and most effective agents’ magazines being published today.
The six internet sites sites we use are internet powerhouses, and include raywhite.com , realestate.com.au, domain.com.au, homehound.com , gvrealestate.com.au and propertysearch.com.au
Good real estate advertising harnesses the efficiencies of well-tested strategies, while recognising that each property requires an individual approach.
The aim is to attract as many potential buyers as possible to inquire about your home, and visit the property.
After that, it’s up to us.