Selling with Ray White

Failing to plan means you’re planning to fail. This old saying certainly applies to the sale of your property. Our experience shows the best outcomes are achieved through a considered approach that creates maximum buyer interest. Whether selling by auction or private treaty, lively and strong competition from all interested parties will guarantee you the highest possible price.

At the start, we can give you advice on the best property presentation. We can introduce you to reliable and efficient design consultants and trades people if necessary.

We then put together a powerful and cost-efficient marketing campaign. Every appropriate buyer in our database is alerted about your sale. Key buyers, those we deem likely to have a strong interest, will then be individually introduced to your home. Real estate is a people business. It’s about relationships. We look after our active buyers. We work with them one-on-one.

In most cases, the question of price will be avoided during this early phase. The strategy is to allow an emotional commitment to be formed outside of the normal pricing objection.

This preliminary period may result in an offer.

• Sometimes, purchasers wish to avoid an auction and will make a more than satisfactory financial commitment during this stage.
• If this is the case, we investigate the limits of the buyer’s interest through negotiation.
• If appropriate, we provide them with a Contract of Sale and secure their offer in writing with a 10% deposit.
• This may result in a sale. If not, it gives us additional market data prior to proceeding to auction or formal private treaty.
• The sales process is about a partnership between you and the Ray White Echuca. Each step is thoroughly discussed with you, and alternatives outlined.
• Every step of the way, you know what’s going on. We give you the best advice we can, and together we move forward to achieve a successful and satisfying sales result.

Marketing 

It’s easy to spend a lot of money on marketing. It’s harder to spend less and do it well. We believe great property advertising is original, interesting, cost effective and relevant. And we don’t believe real estate marketing budgets have to be large to work well. But they do need to be well thought out. The aim is to expose your home to the widest possible audience of likely buyers in a way that tweaks their interest and encourages them to take the next step.

Marketing methods include:

• Australia’s #1 property portal for real estate – Included in subscription is Audience Maximiser, a targeted digital advertising service from realestate.com.au that extends property listings beyond their website to social media, mobile apps and other websites. It uses first-party data to target active, qualified buyers—even when they are not actively searching. Other online portals include Ray White, Domain, Allhomes & View.com.au.
• Professional photography creates first and lasting impressions. Our photographer will work to capture high quality images, depicting the best features of your home.
• Local newspapers tap into the local community. Your property will reach potentially over 27,000 online subscribers. A surprising number of homes are purchased by neighbours or nearby residents, who want to move but are committed to staying in the area.
• Signboards. Your buyer is driving through your neighbourhood. 24/7 local recognition and visibility.

Good real estate advertising harnesses the efficiencies of well-tested strategies, while recognising that each property requires an individual approach. The aim is to attract as many potential buyers as possible to inquire about your home and visit the property.

After that, it’s up to us.